Local Beer Sells
Houston County Courier - December 2007
By Jennifer Robinson
On Wednesday, Dec. 12, at least three of the 19 local businesses who applied for a Wine and Beer Retailer's Off-Premise Permit from Texas Alcoholic Beverage Commission began selling product.
Beer trucks were seen throughout town unloading product into chilled coolers and onto store shelves.
"There is an increase in revenue and it has been good for the community," said Danny Ory, store manager of a local convenient store
Ory added, management would continue to see what the market would do, and they plan to have a sale in the future.
Cooler space has been rearranged at various retailers. One local convenient store has dedicated 65 percent of their cooler space for beer and wine.
"People have been coming in just because they can buy it," Ory said.
Not only has there been an increase in space for this new product and customers coming in, but sales have increased as well.
Since Wednesday, 21 percent of overall sales have been beer and wine, Ory said.
With the beginning of beer and wine sales, there is an expected 30 percent increase in overall sales, some retailers say.
Although their management was not available for comment, a visit to a local grocer on Thursday, Dec. 13 indicated they had dedicated about 30 feet of un-cooled shelf space to the products.