Big Thicket Messenger - Local News
Stories Added - July 2008
Copyright 2008 - Polk County Publishing Company

Realtors to benefit
Big Thicket Messenger - July 2008

According to the National Association of Realtors, 88% of all Internet home buyers rate photos and virtual tours as extremely or very important in their search. Recognizing the need for agents to better attract buyers in current market conditions. Homes & Land today announced the launch of Homes & Land EZ Tour, its new online tour product which offers key product differences and agent benefits. Homes & Land EZ Tour automatically converts a listing with six or more photos (uploaded to www.HomesAndI.and.com) into a 30-to-60 second online tour and requires no further production. Additionally, unlike many online visual tour products available within the industry, Homes & Land EZ Tour does not require agents to have or purchase any special cameras, equipment or software. It will be available to agents who advertise their listings through any of the company’s nationwide network of franchises.
The Homes & Land EZ Tour resulting effect is similar to the one used by film maker Ken Burns in his popular documentary on The Civil War. The automatic application seamlessly produces zoom-in/out and panning applications that put the listing in motion. Realtors can easily add more information or change music options if they desire. While this photovideo effect has been utilized in the real estate industry. Homes & Land EZ Tour offers it production-free and simplified for agents. A example of just one of the thousands of Homes & Land EZ Tours already available on the site can be seen at http://www.homesandland.com/ListingSlideshow.cfm?SlideShowld+602&Listingld+10650992.
Realtors benefit further since the company allows the Homes & Land EZ Tour to be posted to personal websites and to other popular real estate websites. This strategic approach ensures that the listing is accessible and seen through a comprehensive and effective array of print and online mediums.




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