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San Jacinto News Times - Local News

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Social media explained during chamber luncheon


SHEPHERD – Using social media for small business and individuals was discussed last week during a meeting of the Greater Shepherd Chamber of Commerce. Brittany Hicks, chamber member, presented the program, opening it with the definition of social media. "It's how a business grows. It's the websites and applications that enable users to create and share content or to participate in social networking, allowing you to get information out to who you want to talk to such as clients, community and friends and you can use it every day, anytime you want." Hicks said. Giving a local example of how social media has helped build a local business, Hicks asked if everyone attending the meeting is familiar with WHH Ranch Company. The company provides a variety of homemade, canned condiments in Shepherd. "WHH Ranch Company saw a 20 percent drop in business when they were not on social media," Hicks said. "They have the ability to sell around the world using social media. They are not limited to their hometown area." Mentioning the basic social media platforms, Hicks said Twitter, Facebook, Google Plus, Pinterest and Linkedin have created online communities where people can share as much or as little information as they want. "Most platforms take about 36 minutes to set up," Hicks said. Giving some tricks of the trade, Hicks said you will want to use photos and include hashtages as part of your social media. "Hashtags are designated by a number sign (#). The hashtag is paired with a word or phrase to perform a variety of functions with your social media platforms," Hicks said. Using a hashtag before a name improves the chance that other users will find you in targeted searches and helps streamline your own processes, she said. "Social media is very visual," Hicks said. "The first thing you want to do is post with text and a photo on social media, especially with Facebook. Your hashtag works like a link. Click on the hashtag and it brings up all the things about the information you are searching." According to Hicks, the hashtag allows you to look only at what you are looking for. "It's a very useful tool," she said. Once you have your media platforms established, you will want to share other businesses on your post, allowing a larger audience to your site.


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